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Posts Tagged ‘Social Media Analytics’

Social Media for the Enterprise – Strategies for Maximum ROI

Social Media dynamism, science and working is unique and can be adopted to Enterprises that have their own community, they can on-board existing traditional engagement channels into Social media and offer an unique customer experience. There are always huge benefits in closing out a successful Social Media channel for enterprises. Simply the Science of Social Media can allow a definitive and a sea of change for enterprises who will want to pursue new ways of global outreach and engagement of customer communities.

There are frameworks, methodologies, practices and process systems created to add tremendous value to enterprises seeking to deploy Social media strategies, With the application of Social Media strategies and by incorporating the best practices honed; enterprises can now pursue providing strong value to their engagement models by providing the need driven, value based solutions over Social media. Enterprises have a list of priorities that they should achieve by deploying Social Media platforms; these priorities are scenarios in which they get the maximum return over investment. These scenarios are the traditional engagement methods that are packaged and deployed over social media platforms; with a global community and outreach like never before. Have listed below few of the direct, maximum yield Social Media pursuits that I could research and list.

Investment and Maximum ROI Scenarios.

Enterprise Collaboration Enablement
Enterprise Support Enablement
Social Media Monitoring & Engagement
Social Media Sales Enablement
Web Collaboration & Intelligence

For detailed insight, visit my other Blog

Jesu Valiant – 2011

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Social Media Analytics – Top Applications

March 1, 2011 3 comments

Every organization and corporate house is participating in the Social Media; its come to a point where PR’s focus now are into Social Media. Social media opens a direct channel with the customers with their respective direct identities and hence more ownership and interactions and suddenly a new transaction channel with direct implications. Value of Social media channels now has made the most stiff-necked CEO’s bend down and deploy Social media strategists, this channel has truly emerged and maturing quite fast.

With the Social media becoming a business accelerator and Gartner identifying that Social Communications and Collaboration & Social Analytics as the Top 10 strategic technologies for 2011; the game in this space is heated and the market is lapping up every possible skill to make the most of this new front. With all the transactions and the buzz around the social web that is happening there is a an immediate need to monitor, record, analyze, model, gather intel over these transactions. The market now has hundreds of Social Media analysis companies rendering services and providing products, of these products there are a host of features on offing, only few however provide the comprehensive solutions.

At the first look every product looks similar and there is not much difference; when drilled down over product usage, product adoption, flexibility, rule sets, parameters, people & pages analysis, integrations, key social web performance indicators; there are only a few that surface to meet the demands. With not in any particular order the following are the ‘surfaced’ and recommended products.

Top Social Media Analytics Products:
Sysomos Heartbeat 2.0
Sysomos MAP
Edge3
Kontagent
Radian6 Dashboard
Radian6 Engagement Console
Alterian SM2
Attentio
DNA13
Fangle
Research.ly
Beevolve
Social Mention
CollectiveIntellect
ScoutLab
BrandsEye

Most Wanted Social Media Feature Lists:
Timeline Cohort Analysis
Funnel Analysis
Viral Optimizer & Analysis
Revenue Tracking
Traffic Source Optimizer & Analysis
Retention Workflows
Competitive Analysis
Geographic and Demographic Data
Key Influencer Identification
Key User / App / Page Engagement
Comprehensive and Spam-Free Database
Real-time feeds & captures of blogs, message boards and other types of unstructured data
Real-time analysis of blogs, message boards and other types of unstructured data
Comprehensive and constant web coverage
Social Media Metrics
Data Filtering and Segmentation
Workflow Management
Social CRM and Web Analytics Integration
Automated Sentiment Analysis
Historical Data
Listening Grid
Real-Time Coordination
Case Based Reporting
Complete Activity & Conversation History
Social Profiles
Integration and Interops Capability
Efficiency and Productivity

Jesu Valiant – 2011

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