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Posts Tagged ‘Social CRM’

Enterprise Solutions Framework for Salesforce

December 8, 2011 Leave a comment

Salesforce has emerged as one of the best cloud solutions for the market and its evolution is quite remarkable. With a new range of feature sets deployed over cloud and the spree of acquisitions that Salesforce has done especially to add more capability to its offering; there has risen a strong need for organizations who have adopted Salesforce to understand, leverage and extract ROI over this rapidly evolving cloud solution.

There are a range of services spanning the entire lifecycle of cloud based CRM adoption using the Salesforce.com platform one can avail from the list of partners. However organizations fall much short of enabling the newest features and obtain the yield of critical benefits. Building these niche services and solutions are undertaken by select Salesforce partners who leverage exiting function sets and take the operability of the cloud to greater depths. We can build comprehensive solutions that drive sales, support through  Collaboration, Social networks, Business intelligence and Knowledge management processes. There are the critical new market solutions that have been framed in the industry to which there is no dynamic solution that has been created.

Almost many organizations find it harrowing to perform, 1. CRM & App Adoption and driving higher ROI, 2. Implementing the new market solutions for the new dynamic business landscape. Many Salesforce implementations suffer from a lack of critical expertise in adopting best practices, packaged solutions.

Have below Salesforce solutions and support framework [Have derived this from ITIL framework; this conjure specifically for Cloud Administration and Management] that can help appreciate the user experience and drive higher utilization of the cloud solution. Have listed the critical areas of operations support & administration where every organization using Salesforce needs to deploy a focus group.

Salesforce Solution and Support Framework

Framework defines a comprehensive solutioning and support stack. We intend to pursue adoption of this framework and thus provide direct value to the market in achieving the elusive 1. Adoption and driving higher ROI, and optimizing for performance 2. New market solutions for the new dynamic business landscape “to be done On Demand”. With a strong Salesforce expertise and solutioning cadence spanning across process management, analytics, interops, migrations, integrations backed by certified applications; the ForceNext as it is branded will deliver the best conjure of expertise in the Services domain.

Solutions Stack for the New Market: On Request mailto:jesu.valiant@csscorp.com

Copyright © 2009-2011 cran.edge/@jesuvaliant @valiantblogs

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Strategic Financial Decisions – The Makers & the Breakers

September 16, 2011 Leave a comment

Taking the Shylock route today’s organizations embark on a journey that can directly drag the organization to perilous and disastrous route into a future that offsets the goals and the mission of the Board. The financial charter by process design, rests with the decision of a very few; these few sometimes do not get the pulse of the organization; they constantly vibrate at a frequency that is completely off course the Board and the Business. With the changing trends in the corporate leadership and their approach to profitability, the only line items these leaders  see are bottom line cost reductions, spree of acquisitions & improper integrations, investing into sales & marketing efforts of decade old services, misplaced S&M focus over geographies and services. They are not to be blamed, without any depth in the service LOB of the organization and the technology vertical comprehension skills these decision and their makers drag the organization down and ensure it sputters to an halt like an old blocked rusted carburetor engine.

I want to discuss a few key examples of such perilous decisions and the decision makers that have devastated tall standing organizations. These decisions and the decision makers have collapsed structures and impeded progress in the name of growth and profitability; bringing to the fore their cleaving to traditional business structures and not adopt to the dynamic business environments governing the markets today.

Nortel Networks: Nortel struggled with a string of weak leadership team who huffed and puffed their way through mistake after mistake until Nortel eventually collapsed. They were burdened with billions of dollars in debt after missing out to raise equity and till they became a penny stock. Poor management and governance saw class-action lawsuits that cost it billions of dollars. Nortel made a series of multi-billion dollar acquisitions that were spectacular failures. Causes: Incorrect and out-of-line Financial Decisions by the handful of leaders that devastated the growth Nortel had achieved over the decades.

Air India: Foremost the Public holding of a Commercial enterprise does never survive, except for entities like ISRO where scientists and industry experts rule the roost. As for Air India and Indian Airlines the decision on not to privatize proves costly. The Indian state with its plural and coalition driven political schema cannot in anyway manage to be commercial in the wake of massive industry competition. The rising debts over fuel, airport parking, salaries, maintenance, one does wonder the future course of the organization. Wages account for just 16% of total costs, so the scope for reducing losses through wage or employee reductions is quite small. Blunders aplenty thanks to the Union ministry like the; Air India – Indian merger, Not outsourcing of fringe and support work, severe misuse of perks, corruption driven losses from high places, No industry expert to run the show as bureaucrats and politicians CANNOT run an airline. The purchase of Boeing 777 and 787 Dream-liners far beyond the airlines need is another major factor in this. Recently reports indicate corruption in the sale of assets of the Organization. Causes: Well.. its political state leadership. What more can anyone expect?

The above listed instances clearly highlight the need to have a strategic leadership team that drives business performance and posses great acumen and wisdom. Having taken financial decisions based on traditional and primitive approaches do not help growth in organizations that operate in dynamic business environments, the need of the hour is to have a sane leadership that can rise up and adopt to the changes. In the name of Optimization – Penny Wise Pound Foolish. Whenever the corporate house starts building hurdles for business growth in any form with red tapes lined with laces preaching of optimization; its high time the second level leadership and mid management foresee the conclusion. In the above examples we see that in the dynamic business environments the decisions becoming debacles.

Jesu Valiant – 2011

Social Media Analytics – Top Applications

March 1, 2011 3 comments

Every organization and corporate house is participating in the Social Media; its come to a point where PR’s focus now are into Social Media. Social media opens a direct channel with the customers with their respective direct identities and hence more ownership and interactions and suddenly a new transaction channel with direct implications. Value of Social media channels now has made the most stiff-necked CEO’s bend down and deploy Social media strategists, this channel has truly emerged and maturing quite fast.

With the Social media becoming a business accelerator and Gartner identifying that Social Communications and Collaboration & Social Analytics as the Top 10 strategic technologies for 2011; the game in this space is heated and the market is lapping up every possible skill to make the most of this new front. With all the transactions and the buzz around the social web that is happening there is a an immediate need to monitor, record, analyze, model, gather intel over these transactions. The market now has hundreds of Social Media analysis companies rendering services and providing products, of these products there are a host of features on offing, only few however provide the comprehensive solutions.

At the first look every product looks similar and there is not much difference; when drilled down over product usage, product adoption, flexibility, rule sets, parameters, people & pages analysis, integrations, key social web performance indicators; there are only a few that surface to meet the demands. With not in any particular order the following are the ‘surfaced’ and recommended products.

Top Social Media Analytics Products:
Sysomos Heartbeat 2.0
Sysomos MAP
Edge3
Kontagent
Radian6 Dashboard
Radian6 Engagement Console
Alterian SM2
Attentio
DNA13
Fangle
Research.ly
Beevolve
Social Mention
CollectiveIntellect
ScoutLab
BrandsEye

Most Wanted Social Media Feature Lists:
Timeline Cohort Analysis
Funnel Analysis
Viral Optimizer & Analysis
Revenue Tracking
Traffic Source Optimizer & Analysis
Retention Workflows
Competitive Analysis
Geographic and Demographic Data
Key Influencer Identification
Key User / App / Page Engagement
Comprehensive and Spam-Free Database
Real-time feeds & captures of blogs, message boards and other types of unstructured data
Real-time analysis of blogs, message boards and other types of unstructured data
Comprehensive and constant web coverage
Social Media Metrics
Data Filtering and Segmentation
Workflow Management
Social CRM and Web Analytics Integration
Automated Sentiment Analysis
Historical Data
Listening Grid
Real-Time Coordination
Case Based Reporting
Complete Activity & Conversation History
Social Profiles
Integration and Interops Capability
Efficiency and Productivity

Jesu Valiant – 2011

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