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Edge Business Solutions Framework

October 28, 2012 Leave a comment

EDGE has been structured to handle specific enterprise workflows addressing access control, content management, intellectual property and security requirements. EDGE enables the enterprise to harness the power of Web 2.0 to drive customer loyalty, drive marketing and product management, as well as provide collaborative environments for promoting ideas that drive continuous innovation.

Web 2.0 has transformed the way we look at online community behavior and the possible implications of collective, collaborative knowledge management models. The power of the model has been universally recognized. However, the implications for enterprise adoption suffer from a lack of immediate consensus.

Jesu Valiant – The Major Service Industry Trends

With the above trends shaping the services industry; there is a need to address the ever-increasing gap with a solution from a technological and logical perspective that would stand to evolve with the dynamics of the service industry. We tend to get attracted to terminologies in the services industry ‘use case’ like KCS, Social Media, Collaboration, Analytics, etc., forgetting that these idea bundles do not have a tested platform with observable data that can be adapted in similar environments, providing the same yield. With such a dearth of proven solution models; here I am looking at replicating the models of successes and to present the entire solution in a concise logical framework for global comprehension.

Introducing the Edge Business Solutions framework; I address the technology components, logical functions, ongoing support and evolution to the ‘services’ business dynamics. This is a working  solution model adapted by a few organizations; there is a mapped platform, defined process set, metrics & measurements and a visible ROI.

The Edge Solution Framework

Jesu Valiant_Edge_Framework

Edge new market solutions are designed to address a wide range of challenges and help users increase performance levels and streamline operations. Lean is in Edge Solutions DNA, this DNA ensures that we structure and deploy specific enterprise workflows addressing access control, content management, intellectual property and security requirements. EDGE framework enables the enterprise to harness the power of BPA-BPM and Analytics like never before; having a direct bearing on ROI. Solutions help drive customer loyalty, drive adoption and better product management, as well as provide collaborative environments for promoting ideas that drive continuous innovation. Edge Solutions have helped transform the way we look at Business Process Management and the possible implications of collective, best practice models.

Key Solutions:

  • Knowledge Systems
  • Data Collection & Capture
  • Online Collaboration
  • Learning Management
  • Social Media Solutions
  • Document Management
  • Enterprise Wiki
  • Enterprise Content Management
  • Analytics + Reporting Dashboards
  • Scorecards & KPI Management
  • Self help / DIY Solutions
  • Survey Management
  • Process Tracking & Scheduling

The range of Edge solutions and services are powered by a native Edge applications framework also named Edge; structured to handle three challenges: the intensive deadlines, the stringent checklist of flexibility & security, and a predefined set of functional classes written by experienced Web developers. Edge application framework lets us build high-performing, thoroughly flexible, deeply secure, elegantly designed, Web applications quickly.

Edge web application framework is a high level PHP framework that encourages rapid, expandable,  inter-operable, web applications. There are predefined modules addressing core functions of workflow, charting engines, access controls and the likes that augment any build and deploy scenario rather quickly.

For more information please feel free to reach to me at my business email address at jesu.valiant@csscorp.com.

Copyrights – Jesu Valiant 2012

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Service [TAC] oriented Knowledge Engineering – Framework & Process

January 27, 2012 Leave a comment

Knowledge Engineering for Services [TAC]

All the data that is being gathered over every possible transactions reside in the databases. These transactional data amassed over time has the potential to yield a lot of intelligence and provide key insight into the major four areas of Business.  [a]-Product Analytics, [b]-Customer Analytics, [c]-Process Analytics.

Technology manufacturers need to evolve their strategy every time and stay competitive, they desperately need to understand the perspectives from a VOC – Voice of Customer.

TAC Centric Knowledge Engineering will make use of a varied a host of ‘technology and product BI companies’ and ‘BI as a service companies’.
There are three types of BI as a service offerings:
1. Generic BI platform capabilities (for example, online analytical processing [OLAP], reporting, analysis, data mining)
2. Application-specific offerings (for example, Web analytics, fraud analysis, risk analysis, benchmark analysis)
3. Combination of both application BI services & product specific analytics with a expert recommendations and consulting  [KE].

Knowledge Engineering will supply the all essential human expertise to build the knowledge analytics architecture based on the business case / SWOT and  conclude recommendations.

From a Services Industry perspective; I recommend pursuits be set over three specific areas. 1. Customer Analytics, 2. Product Analytics, 3.Process Analytics. This can help accelerate service excellence and optimize operations.

Product Analytics: Solutions that allow them to analyze across a series of product performance dimensions ‘end to end’ in the product’s lifecycle. Analytics over Product reliability, third party environments, bug impacts, causes to resolutions, escalations and factors, time to resolve, and maintainability requirements, while all the time focusing on lowering support lifecycle. Product analytics will bend the traditional value chain into a “feedback loop”; evolving into product intelligence.

Customer Analytics: Customer intelligence visibility, customer satisfaction RCA & recommendations, customers and prospects, customers’ likes and dislikes, cases history and trend, as well as future wants and needs, by consolidating customer information currently in multiple silos and mining information.

Process Analytics: Business Process Analytics provides drill-down and slice and dice capabilities from various perspectives for extensive process analysis and reporting. Derivations of general and specialist advisory based on analytics rendered over  historic and real-time data.

Knowledge Engineering Framework:

JesuValiant_KnowledgeEngineering_Framework

JesuValiant_KnowledgeEngineeringFramework

Knowledge Engineering – What it takes?
•    Enumerate, analyze, catalog, and suggest improvements to the core and support processes of the business unit.
•    Ability to assimilate and correlate disconnected and and articulate their collective relevance.
•    The ability to visualize and create high-level models to extend and mature the business architecture.
•    Technical knowledge over technologies covered in the product stack.
•    Importing, cleaning, transforming, validating or modeling data with the purpose of understanding or making conclusions from the data for decision making purposes.
•    Presenting data in charts, graphs, tables, designing and developing relational databases for collecting data.
•    Information management, relational database design and development, business intelligence, data mining or statistics.
•    Utilizes data analysis techniques or best practices and draw inferences and present comprehensive analysis.
•    Critically evaluate information gathered from multiple sources, reconcile conflicts, Decompose high-level information into details, abstract up from low-level information to a general understanding.
•    Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Do you have a pain point today and are you a technology product manufacturer? Reach out to me @ jesu.valiant@csscorp.com.

Thanks for reading.

Copyrights – Jesu Valiant 2012

*Logos in the Framework diagram belong to the respective owners. Here its to highlight and recommend adoption of these systems and tools to perform Knowledge Engineering.

Social Media for the Enterprise – Strategies for Maximum ROI

Social Media dynamism, science and working is unique and can be adopted to Enterprises that have their own community, they can on-board existing traditional engagement channels into Social media and offer an unique customer experience. There are always huge benefits in closing out a successful Social Media channel for enterprises. Simply the Science of Social Media can allow a definitive and a sea of change for enterprises who will want to pursue new ways of global outreach and engagement of customer communities.

There are frameworks, methodologies, practices and process systems created to add tremendous value to enterprises seeking to deploy Social media strategies, With the application of Social Media strategies and by incorporating the best practices honed; enterprises can now pursue providing strong value to their engagement models by providing the need driven, value based solutions over Social media. Enterprises have a list of priorities that they should achieve by deploying Social Media platforms; these priorities are scenarios in which they get the maximum return over investment. These scenarios are the traditional engagement methods that are packaged and deployed over social media platforms; with a global community and outreach like never before. Have listed below few of the direct, maximum yield Social Media pursuits that I could research and list.

Investment and Maximum ROI Scenarios.

Enterprise Collaboration Enablement
Enterprise Support Enablement
Social Media Monitoring & Engagement
Social Media Sales Enablement
Web Collaboration & Intelligence

For detailed insight, visit my other Blog

Jesu Valiant – 2011

CRM’s in 2011 – What the Market needs?

April 14, 2011 4 comments

CRM applications have traditionally helped in issue tracking, tasks management, accounts management and have all their product feature appreciations over the decade. All such enhancements have addressed feature extensions and few rare cases of interops with other applications. In today’s scenario the CRM features are being looked at from multiple perspectives with the advent of newer engagement models and transaction channels. The market does have its share of feature packed systems but features have only looked at addressing the legacy use cases and have not looked at widening the visions over next generation market needs and emerging solution areas. With a late awakening we now see an activity spree in the market that does signal that product companies are trying to make the most, by way of new pursuits and with a load of investments.

Here we take a look at ‘What the market needs today?’, the product stacks prescribed by analysts and how they hold good against the needs.

Gartner in its MQ for 2010 lists the following set of product companies.

Leaders & Challengers per GMQ 2010
-Oracle Siebel
-Salesforce
-Microsoft Dynamics
-RightNow
-Pega Systems
-SAP
-Amdocs

Lets see what are the overall Gaps that are abound in these products with regards to the realities and engagements of today and tomorrow.

1. Integrated E-Support:
With high levels of adoption over self service modules and real-time on-line support systems growing in demand, many CRM’s in the market have not the ability to provide an integrated E-Support Module. E-Support will be the set of functions or features that will help in rendering real time support that will be part of the CRM, i.e., an extension. The functionalities does not end with ‘Incident Tracking’, ‘Data Captures’ and ‘Account details’ but goes on to provide a real time engagement console with the transactions being recorded. Features like ‘Create my Case’, ‘Chat now’, ‘Click to Call’, etc are opportunities to be pursued by CRM companies. There however has been few market leaders who have built capabilities on these lines but much of the market needs here remains to be addressed.

2. Process Automations & Management:
Every Product TAC, Sales & Marketing Teams, Engineering & Design Teams, and almost all the functional arms of any product company plays host to a wide variety of processes and procedures around the tracked CRM entries. There are numerous processes that are covered manually with the reports that are extracted from the CRM databases. CRM here typically functions as a storehouse of data and performs case captures, beyond that all processes are manually managed by the varied functional units within and organization. They have Excel based macros that process data outside CRM, they have audit screens done over third party applications, they utilize web based tools to automate other process and work-flows complimenting the data capture done by the ‘expensive’ CRM.
Here is an opportunity to fill the Gap and make available process / work-flow management functionality as part of the CRM to position product as a market differentiator.

3. Social Web Interoperability:
The last couple of years have seen the emergence of Social media, with direct identification of the individual profiles and engagements globally, this new medium demanded immediate attention from all of the enterprises and corporations. In the wake of Facebook, Twitter, third party forums & wikis, Collaboration platforms, there was an immediate need to listen, manage, engage, analyze these data streams that are out there. The negative impact that can be caused due to mis-management of this medium with its virality over comments and posts posed a very high risk proposition. Many CRM’s today fall absolutely short of capabilities to address this widening gap, however there are a few market leaders who have in the past months frantically went on an Acquisition spree or a partnership spree to add this strength. Salesforce & Raidan over Service Cloud 3, Lithium acquisition of Scoutlabs are few of the attempts made to address this gap.

4. Social Analytics:
With much said and more done over Social media on providing tools capable of listening, capturing, monitoring, engaging of conversation over the Social Web and third party portals and forums, there emerges the strong need to analyze these in line with the few key business cases and identify, get insight,  pursue opportunities, [Social Media Analytics features]. This key feature set is not offered by many in the market. There are only a few product based solutions that currently have tried to build capability here, this area is yet to evolve and the critical aspect of providing Business Intelligence over Social Media is an open opportunity for all the CRM’s out there. With the complexities and lack of analytical cases to pursue and render value there is whole lot of ideation and product features that sprout here with no comprehensive solutions. Again a very strong opportunity for CRM product manufacturers to set their pursuit on.

5. Data Reporting & Analytics:
Much of the CRM’s data reporting revolves around volume driven reporting and rule engine based reporting. Across all the CRM’s that are being adopted there exists a huge gap over data analytics and advanced reporting. We have modules on CRM today that provide the advanced users the ability to query the backend data stacks to procure reports and a very low level slice and dice capability. This gap here to run Analytics and Engineer Insightful details is a Grey area. Although the reporting capabilities have matured, the gaps are huge and every CRM user community over all the product pursue a separate MIS and Data analyst functions outside the CRM process. The market will lap up opportunities here and this can be a huge market differentiator for CRM product companies if they address this glaring gap.

6. Integrated Knowledge Solutions:
Based on an analysis performed over enterprise technical support customers, I could see exponentially at least 15% of customers demanding DIY kits – Self help systems for them to drill down into the solutions. There is also the tremendous gap between the product and its relative documentation that can be ‘called upon’ even by agents who work on incidents and tickets. Both for the customer to assist in better adoption of service or product and for the engagement teams to arrive at a solution to help in better and quicker closure the backend process of Knowledge creation, management, references, knowledge pushing, archiving, etc., remains much to be desired even with the market leaders and the challengers. Solutions over this can be a tremendous value.

Jesu Valiant

Developing Social Capital – An Approach

March 15, 2011 1 comment

Its all about building a soul into the spirit of the community, Social networks have been in existence for centuries; yes… its certainly true. Human communities settled and formed communities on river banks for thousands of years and were united as a social group with goals structured around food & hunting, shelter, security, mutual support, farming, etc., these communities grew big and formed distinct civilizations. In today’s world we try doing the same over a virtual platform, things can be so basic and simple provided right insight and approach is formulated.

The key in building social communities lies in the understanding the basic constituents. Every community and social grouping has fundamental units of functions [SFU] – Social fundamental unit,  addressing and enabling these units to function is key to the success of building community and social groups. Like in the real time communities there are some fundamentals that needs to be imbibed while forming communities.

1. Community Bonds among Individual elements.
Bonding within a community is very important, to create the bonding there needs to be goals defined and all in the community inadvertently pursue these set of goals. Its like floating a forum for users of one product series who want to achieve better product adoption and usage across as a group commune together. Some publish articles, some post questions, some answer, some pool in external references, etc., This is the key , build tools and work-flows around these goals to ensure that there is always an opportunity to debate, share, compliment, report, reference, etc., These help building relationships and bonding within a group. There is always Cohesion and Inclusion and no Confrontation or retributions.

2. Community Bonds between Groups of Elements.
Having these all out functional groups there is the next level of collaboration in the form of inter group bonding; in a community business support environment users will need each other strengths to collaborate for a solution. An example is a product buyer comes with an issue on the product compatibility with another brand over certain feature sets; he posts a question over the forum, over FB wall and possibly tweet too. Here there is an opportunity for this reported cause to get viral and many to see it for the good and for bad. There needs to be a response and this can be addressed by the Individual elements or Other Groups of Elements. There can be a technical support team that can respond; if an user reports an issue with much complexity like an interoperability then is not in the control of the support team, they can very well invoke the design & engineering team to advice and action. This is community supporting community, build bonds between groups of elements; this is also called as community support.

3. Platform as a Component.
With the complexities of real life engagements moving into a social application based interaction and responses, there needs to be a strong platform and governance model that helps in bridging the gaps between monitoring, responding, evaluating, enabling, analyzing etc., from a product manufacturer perspective. It also needs to take care of applying work-flows that will support knowledge sharing, collaboration, ideation and support, best practice mapping, etc., There are many a systems at play in the market there are a few that have listed below. These platforms offer the facility and functionalities to support most if not all of the above.

Social capital means the intensity, virality, capability of a Social community. The more the cohesive strength and collaborative spirit the higher the capital. Better Social capital translates to the following benefits for a Product & Technology Manufacturer.

1. Reduces transaction costs
2. Provides vivid and direct avenues for revenues
3. Provides a competitive edge
4. Social Capital with the best practices provides market differentiation
5. Social Capital with the right systems enable conducive collaboration environment
6. Helps build openness and transparency
7. Community Involvement Builds Social Capital
8. Promotes Accountability
9. Product and Logo Loyalty
10. Community Satisfaction & Delight
11. Direct channel with customers

Jesu Valiant – 2011

Social Media Analytics – Top Applications

March 1, 2011 3 comments

Every organization and corporate house is participating in the Social Media; its come to a point where PR’s focus now are into Social Media. Social media opens a direct channel with the customers with their respective direct identities and hence more ownership and interactions and suddenly a new transaction channel with direct implications. Value of Social media channels now has made the most stiff-necked CEO’s bend down and deploy Social media strategists, this channel has truly emerged and maturing quite fast.

With the Social media becoming a business accelerator and Gartner identifying that Social Communications and Collaboration & Social Analytics as the Top 10 strategic technologies for 2011; the game in this space is heated and the market is lapping up every possible skill to make the most of this new front. With all the transactions and the buzz around the social web that is happening there is a an immediate need to monitor, record, analyze, model, gather intel over these transactions. The market now has hundreds of Social Media analysis companies rendering services and providing products, of these products there are a host of features on offing, only few however provide the comprehensive solutions.

At the first look every product looks similar and there is not much difference; when drilled down over product usage, product adoption, flexibility, rule sets, parameters, people & pages analysis, integrations, key social web performance indicators; there are only a few that surface to meet the demands. With not in any particular order the following are the ‘surfaced’ and recommended products.

Top Social Media Analytics Products:
Sysomos Heartbeat 2.0
Sysomos MAP
Edge3
Kontagent
Radian6 Dashboard
Radian6 Engagement Console
Alterian SM2
Attentio
DNA13
Fangle
Research.ly
Beevolve
Social Mention
CollectiveIntellect
ScoutLab
BrandsEye

Most Wanted Social Media Feature Lists:
Timeline Cohort Analysis
Funnel Analysis
Viral Optimizer & Analysis
Revenue Tracking
Traffic Source Optimizer & Analysis
Retention Workflows
Competitive Analysis
Geographic and Demographic Data
Key Influencer Identification
Key User / App / Page Engagement
Comprehensive and Spam-Free Database
Real-time feeds & captures of blogs, message boards and other types of unstructured data
Real-time analysis of blogs, message boards and other types of unstructured data
Comprehensive and constant web coverage
Social Media Metrics
Data Filtering and Segmentation
Workflow Management
Social CRM and Web Analytics Integration
Automated Sentiment Analysis
Historical Data
Listening Grid
Real-Time Coordination
Case Based Reporting
Complete Activity & Conversation History
Social Profiles
Integration and Interops Capability
Efficiency and Productivity

Jesu Valiant – 2011

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