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Developing Social Capital – An Approach

March 15, 2011 1 comment

Its all about building a soul into the spirit of the community, Social networks have been in existence for centuries; yes… its certainly true. Human communities settled and formed communities on river banks for thousands of years and were united as a social group with goals structured around food & hunting, shelter, security, mutual support, farming, etc., these communities grew big and formed distinct civilizations. In today’s world we try doing the same over a virtual platform, things can be so basic and simple provided right insight and approach is formulated.

The key in building social communities lies in the understanding the basic constituents. Every community and social grouping has fundamental units of functions [SFU] – Social fundamental unit,  addressing and enabling these units to function is key to the success of building community and social groups. Like in the real time communities there are some fundamentals that needs to be imbibed while forming communities.

1. Community Bonds among Individual elements.
Bonding within a community is very important, to create the bonding there needs to be goals defined and all in the community inadvertently pursue these set of goals. Its like floating a forum for users of one product series who want to achieve better product adoption and usage across as a group commune together. Some publish articles, some post questions, some answer, some pool in external references, etc., This is the key , build tools and work-flows around these goals to ensure that there is always an opportunity to debate, share, compliment, report, reference, etc., These help building relationships and bonding within a group. There is always Cohesion and Inclusion and no Confrontation or retributions.

2. Community Bonds between Groups of Elements.
Having these all out functional groups there is the next level of collaboration in the form of inter group bonding; in a community business support environment users will need each other strengths to collaborate for a solution. An example is a product buyer comes with an issue on the product compatibility with another brand over certain feature sets; he posts a question over the forum, over FB wall and possibly tweet too. Here there is an opportunity for this reported cause to get viral and many to see it for the good and for bad. There needs to be a response and this can be addressed by the Individual elements or Other Groups of Elements. There can be a technical support team that can respond; if an user reports an issue with much complexity like an interoperability then is not in the control of the support team, they can very well invoke the design & engineering team to advice and action. This is community supporting community, build bonds between groups of elements; this is also called as community support.

3. Platform as a Component.
With the complexities of real life engagements moving into a social application based interaction and responses, there needs to be a strong platform and governance model that helps in bridging the gaps between monitoring, responding, evaluating, enabling, analyzing etc., from a product manufacturer perspective. It also needs to take care of applying work-flows that will support knowledge sharing, collaboration, ideation and support, best practice mapping, etc., There are many a systems at play in the market there are a few that have listed below. These platforms offer the facility and functionalities to support most if not all of the above.

Social capital means the intensity, virality, capability of a Social community. The more the cohesive strength and collaborative spirit the higher the capital. Better Social capital translates to the following benefits for a Product & Technology Manufacturer.

1. Reduces transaction costs
2. Provides vivid and direct avenues for revenues
3. Provides a competitive edge
4. Social Capital with the best practices provides market differentiation
5. Social Capital with the right systems enable conducive collaboration environment
6. Helps build openness and transparency
7. Community Involvement Builds Social Capital
8. Promotes Accountability
9. Product and Logo Loyalty
10. Community Satisfaction & Delight
11. Direct channel with customers

Jesu Valiant – 2011

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Enterprise Collaboration & Knowledge Management

November 4, 2010 Leave a comment

In a focused [or] applied environment i.e., [domain specific and task intensive] where the core function revolves around a knowledge intensive processes, there is a strong need to invest efforts in Capturing, Processing, Leveraging knowledge. Our products, services, and environment are more complex than ever before. Workforces are increasingly unstable leading to escalating demands for knowledge sharing / consumption. Knowledge management best practices are evolved after continuous exposure to a whole assortment of challenges addressing varied communities and supporting the end to end ecosystem of businesses. With new genre frameworks and process controls engineered in-house, we do see an opportunity across the industry spectrum to build knowledge management process that addresses the knowledge workflows, knowledge structures, knowledge categorization, content management, content evolution, instructional design, and a whole host of process blocks. With a robust knowledge base and a matured process, businesses get the opportunity to evolve a strong benefit stack.

Global economy has migrated from an Industrial Economy [Commercial Products] to a Knowledge Economy [Expertise based economy]. With new services and expertise that are in high demand in the marketplace, any organization needs to cultivate within its employee base a practice of Knowledge Sharing and collaboration. Every organization needs a logical long term plan for the intellectual assets, people are skilled and they address it as a commodity when walking in for an interview. This valuable commodity needs to be captured, it can be from individuals, groups, domain teams, etc.,Knowledge Management practice attempts to create strategies to ‘source – classify – warehouse – analyze – leverage – reuse’ knowledge with communities. Knowledge management and collaboration completely depends on the community and hence community leaders within the organization are key to drive this practice. With rewards, recognition, learning, sharing, collaborating opportunities; we would have woken up to a new reality.

Successful collaboration and strong knowledge management structures are essential to any well-functioning business enterprise, and information technology has become one of its key enablers. For establishing and enabling collaboration within the layers of organization or community there are methods and process centric, application suites structured over web 2.0 standards pre configured to handle specific enterprise workflows addressing access control, content management, intellectual property and security requirements.

Accelerating journey towards Enterprise 2.0

> Integrated social media solution for businesses that enables organizations to build communities.
> Encourage Interactions, monitor reactions, take feedback and comments, process solutions.
> Promote Information Exchange from among communities or between organization layers & community.
> Knowledge accumulation and usage is a key to business success.
> Create thriving online spaces that deliver measurable value.
> Separate your company from the competition by giving yourself tremendous credibility.
> Presents a free, fair, open & transparent culture; helps gain value.

A Product recommendation:

CSS Corporation presented the EDGE collaboration and knowledge management system.

http://www.csscorp.com/news&events/news-read.php?NID=139

Email:
enterprise.ke@csscorp.com

Web 2.0 has transformed the way we look at online community behavior and the possible implications of collective, collaborative knowledge management models. The power of the Web 2.0 model has been universally recognized, however, the implications for enterprise adoption suffer from a lack of immediate consensus. The CSS EDGE platform creates a working model for transforming the enterprise support function by providing a governance model for integrating internal and external communities or groups.

EDGE has been architected using open source components, configured to handle specific enterprise workflows and enables the enterprise to harness the power of Web 2.0 to drive customer loyalty, drive marketing and product management, as well as provide collaborative environments for promoting ideas that drive continuous innovation.

Jesu Valiant

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